Cita APA (7a ed.)

Arens, W. F., & Weigold, M. F. (2008). Contemporary advertising (11th ed.). McGraw-Hill.

Cita Chicago Style (17a ed.)

Arens, William F., y Michael F. Weigold. Contemporary Advertising. 11th ed. NewYork: McGraw-Hill, 2008.

Cita MLA (9a ed.)

Arens, William F., y Michael F. Weigold. Contemporary Advertising. 11th ed. McGraw-Hill, 2008.