Arens, W. F., & Weigold, M. F. (2008). Contemporary advertising (11th ed.). McGraw-Hill.
芝加哥风格引文Arens, William F., 与 Michael F. Weigold. Contemporary Advertising. 11th ed. NewYork: McGraw-Hill, 2008.
MLA引文Arens, William F., 与 Michael F. Weigold. Contemporary Advertising. 11th ed. McGraw-Hill, 2008.
警告：这些引文格式不一定是100％准确.