The customer century : lessons from world-class companies in integrated marketing and communications /
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| Autore principale: | |
|---|---|
| Natura: | Libro |
| Lingua: | inglese |
| Pubblicazione: |
New York, USA :
Routledge,
2000.
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| Edizione: | ed. |
| Soggetti: | |
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| 100 | 1 | |a Gronstedt, Anders. | |
| 245 | 1 | 4 | |a The customer century : |b lessons from world-class companies in integrated marketing and communications / |c Anders Gronstedt. |
| 250 | |a ed. | ||
| 260 | |a New York, USA : |b Routledge, |c 2000. | ||
| 300 | |a xiii, 238p. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 650 | 0 | |a Business communication |x Case studies. | |
| 650 | 0 | |a Communication satsfaction |x Case studies. | |
| 650 | 0 | |a Consumer satisfaction |x Case studies. | |
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