The customer century : lessons from world-class companies in integrated marketing and communications /
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New York, USA :
Routledge,
2000.
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| Edition: | ed. |
| Subjects: | |
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| Physical Description: | xiii, 238p. |
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| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0415921996 : |