Ngā tūemi rite: Advertising by design :
- Advertising creative : strategy, copy, and design /
- Advertising : principles and practice /
- Advertising account planning a practical guide /
- Advertising : its role in modern marketing /
- Advertising types, trends and controversies /
- Underdog advertising proven principles to compete and win against the giants in any industry /
Kaupapa: Advertising.
- Introduction to advertising and promotion : an integrated marketing communications perspective /
- Contemporary advertising /
- Contemporary advertising /
- Entrepreneur magazine : successful advertising for small businesses /
- The commercialization of American culture : new advertising, control and democracy /
- Report on the scientific basis of tobacco product regulation third report of a WHO study group.
Kaupapa: Creative ability in business.
- The Center for Creative Leadership handbook of leadership development
- The million-dollar idea in everyone easy new ways to make money from your interests, insights, and inventions /
- The leader's guide to lateral thinking skills unlocking the creativity and innovation in you and your team /
- The complete inklings columns on leadership and creativity /
- The fast path to corporate growth leveraging knowledge and technologies to new market applications /
- The innovative leader how to inspire your team and drive creativity /