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Ethics and manipulation in advertising answering a flawed indictment /
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Advertising and identity in Europe the I of the beholder /
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Advertising and consumer citizenship gender, images, and rights /
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5,110 days in Tokyo and everything's hunky-dory the marketer's guide to advertising in Japan /
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Personalities and products a historical perspective on advertising in America /
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Mediaspeak three American voices /
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What sticks
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Advertising strategy : creative tactics from the outside/in /
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Controversy of advertising : how advertisers present points of view ... /
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Measuring advertising, readership and results /
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Cases in advertising and communications management /
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Cases in advertising : instructor's manual /
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Advertising and social change /
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Building a brand an Emerald guide.
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From submarines to suburbs selling a better America, 1939-1959 /
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The visible librarian asserting your value with marketing and advocacy /
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Is military advertising effective? an estimation methodology and applications to recruiting in the 1980s and 1990s /
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Strategic management : formulation, implementation, and control /
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Contemporary advertising /
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Promotional strategy /
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The (un) common sense of advertising : getting the basics right /
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Why it sells : decoding the meanings of brand names, logos, ads, and other marketing and advertising ploys /
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Advertising /
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Strategic advertising management /