Digital Gaming and the Advertising Landscape /

The evolution of the game industry and changes in the advertising landscape in recent years have led to a keen interest of marketers in using digital games for advertising purposes. However, despite the increasing interest in this marketing strategy, the potential of digital games as a medium to con...

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Номзүйн дэлгэрэнгүй
Үндсэн зохиолч: Hera, Teresa de la (Зохиогч)
Формат: Цахим Цахим ном
Хэл сонгох:англи
Хэвлэсэн: Baltimore, Maryland : Project Muse, 2020
Цуврал:Games and play (Amsterdam, Netherlands)
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Digital gaming and the advertising landscape / Hera, Teresa de la

Хэвлэсэн 2019
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