Digital Gaming and the Advertising Landscape /

The evolution of the game industry and changes in the advertising landscape in recent years have led to a keen interest of marketers in using digital games for advertising purposes. However, despite the increasing interest in this marketing strategy, the potential of digital games as a medium to con...

Descrizione completa

Dettagli Bibliografici

Autore principale:	Hera, Teresa de la (Autore)
Natura:	Elettronico eBook
Lingua:	inglese
Pubblicazione:	Baltimore, Maryland : Project Muse, 2020
Serie:	Games and play (Amsterdam, Netherlands) Book collections on Project MUSE.
Soggetti:	Video games > Economic aspects. Video games industry. Electronic games > Marketing. Electronic books.
Accesso online:	Full text available:
Tags:	Aggiungi Tag Nessun Tag, puoi essere il primo ad aggiungerne!!