Digital Gaming and the Advertising Landscape /
The evolution of the game industry and changes in the advertising landscape in recent years have led to a keen interest of marketers in using digital games for advertising purposes. However, despite the increasing interest in this marketing strategy, the potential of digital games as a medium to con...
में बचाया:
| मुख्य लेखक: | |
|---|---|
| स्वरूप: | इलेक्ट्रोनिक ई-पुस्तक |
| भाषा: | अंग्रेज़ी |
| प्रकाशित: |
Baltimore, Maryland :
Project Muse,
2020
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| श्रृंखला: | Games and play (Amsterdam, Netherlands)
Book collections on Project MUSE. |
| विषय: | |
| ऑनलाइन पहुंच: | Full text available: |
| टैग: |
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