Digital Gaming and the Advertising Landscape /

The evolution of the game industry and changes in the advertising landscape in recent years have led to a keen interest of marketers in using digital games for advertising purposes. However, despite the increasing interest in this marketing strategy, the potential of digital games as a medium to con...

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Bibliografiske detaljer

Hovedforfatter:	Hera, Teresa de la (Author)
Format:	Electronisk eBog
Sprog:	engelsk
Udgivet:	Baltimore, Maryland : Project Muse, 2020
Serier:	Games and play (Amsterdam, Netherlands) Book collections on Project MUSE.
Fag:	Video games > Economic aspects. Video games industry. Electronic games > Marketing. Electronic books.
Online adgang:	Full text available:
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