Kotex, Kleenex, Huggies : Kimberly-Clark and the Consumer Revolution in American Business /

At the core of Kotex, Kleenex, Huggies is the riveting story of Kimberly-Clark, a Wisconsin paper company that became a pioneer of personal hygiene products in the twentieth century. Its first big commercial success was Kotex, which came from sanitary wound bandages developed in World War I. Similar...

Бүрэн тодорхойлолт

-д хадгалсан:
Номзүйн дэлгэрэнгүй
Үндсэн зохиолч: Heinrich, Thomas R., 1963-
Бусад зохиолчид: Batchelor, Bob
Формат: Цахим Цахим ном
Хэл сонгох:англи
Хэвлэсэн: Columbus : Ohio State University Press, 2004.
Цуврал:Book collections on Project MUSE.
Нөхцлүүд:
Онлайн хандалт:Full text available:
Шошгууд: Шошго нэмэх
Шошго байхгүй, Энэхүү баримтыг шошголох эхний хүн болох!
Агуулга:
  • Origins and growth, 1872-1916
  • The rise of consumer nondurables
  • The great depression
  • In the mainstream : expansion and crisis, 1940s-1971
  • "The diapers that help stop leakage" : the transformation of Kimberly-Clark, 1971-1990
  • Product diversification and corporate strategy.