Kotex, Kleenex, Huggies : Kimberly-Clark and the Consumer Revolution in American Business /
At the core of Kotex, Kleenex, Huggies is the riveting story of Kimberly-Clark, a Wisconsin paper company that became a pioneer of personal hygiene products in the twentieth century. Its first big commercial success was Kotex, which came from sanitary wound bandages developed in World War I. Similar...
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| Định dạng: | Điện tử eBook |
| Ngôn ngữ: | Tiếng Anh |
| Được phát hành: |
Columbus :
Ohio State University Press,
2004.
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| Loạt: | Book collections on Project MUSE.
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| Những chủ đề: | |
| Truy cập trực tuyến: | Full text available: |
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Mục lục:
- Origins and growth, 1872-1916
- The rise of consumer nondurables
- The great depression
- In the mainstream : expansion and crisis, 1940s-1971
- "The diapers that help stop leakage" : the transformation of Kimberly-Clark, 1971-1990
- Product diversification and corporate strategy.