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Social media ethics made easy : how to comply with FTC guidelines /

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Библиографические подробности
Главный автор: Barnes, Joseph W. (Автор)
Формат: Электронный ресурс eКнига
Язык:английский
Опубликовано: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2016.
Редактирование:First edition.
Серии:Giving voice to values on business ethics and corporate social responsibility collection.
Предметы:
United States. > Federal Trade Commission.
Online social networks > Moral and ethical aspects.
Social media > Moral and ethical aspects.
Internet marketing > Moral and ethical aspects.
Word-of-mouth advertising > Moral and ethical aspects.
Federal Trade Commission disclosure
FTC disclosure
Federal Trade Commission Endorsement
FTC Endorsement
FTC endorsement requirements
Federal Trade Commission social media
FTC social media
Federal Trade Commission social media rules
FTC social media rules
Social media deception
social media disclosure
Social media endorsements
social media marketing
Online-ссылка:An electronic book accessible through the World Wide Web; click to view
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Оглавление:
  • 1. The social, digital, and mobile landscape
  • 2. Defining social media
  • 3. Defining ethics
  • 4. Why this book is necessary: the evidence
  • 5. Why we need ethics policies and guidelines
  • 6. The Federal Trade Commission steps in
  • 7. How to create a social media policy: what to consider
  • 8. Steps to create a social media ethics policy
  • 9. The legal backlash
  • 10. Emerging/future issues
  • 11. What you can do to make a difference
  • 12. Sample social media ethics policies
  • Reference
  • Index.

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