Social media ethics made easy : how to comply with FTC guidelines /

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Bibliografische gegevens
Hoofdauteur: Barnes, Joseph W. (Auteur)
Formaat: Elektronisch E-boek
Taal:Engels
Gepubliceerd in: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2016.
Editie:First edition.
Reeks:Giving voice to values on business ethics and corporate social responsibility collection.
Onderwerpen:
Online toegang:An electronic book accessible through the World Wide Web; click to view
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Inhoudsopgave:
  • 1. The social, digital, and mobile landscape
  • 2. Defining social media
  • 3. Defining ethics
  • 4. Why this book is necessary: the evidence
  • 5. Why we need ethics policies and guidelines
  • 6. The Federal Trade Commission steps in
  • 7. How to create a social media policy: what to consider
  • 8. Steps to create a social media ethics policy
  • 9. The legal backlash
  • 10. Emerging/future issues
  • 11. What you can do to make a difference
  • 12. Sample social media ethics policies
  • Reference
  • Index.