Εξώφυλλο

Social media ethics made easy : how to comply with FTC guidelines /

Αποθηκεύτηκε σε:
Λεπτομέρειες βιβλιογραφικής εγγραφής
Κύριος συγγραφέας: Barnes, Joseph W. (Συγγραφέας)
Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
Γλώσσα:Αγγλικά
Έκδοση: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2016.
Έκδοση:First edition.
Σειρά:Giving voice to values on business ethics and corporate social responsibility collection.
Θέματα:
United States. > Federal Trade Commission.
Online social networks > Moral and ethical aspects.
Social media > Moral and ethical aspects.
Internet marketing > Moral and ethical aspects.
Word-of-mouth advertising > Moral and ethical aspects.
Federal Trade Commission disclosure
FTC disclosure
Federal Trade Commission Endorsement
FTC Endorsement
FTC endorsement requirements
Federal Trade Commission social media
FTC social media
Federal Trade Commission social media rules
FTC social media rules
Social media deception
social media disclosure
Social media endorsements
social media marketing
Διαθέσιμο Online:An electronic book accessible through the World Wide Web; click to view
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Πίνακας περιεχομένων:
  • 1. The social, digital, and mobile landscape
  • 2. Defining social media
  • 3. Defining ethics
  • 4. Why this book is necessary: the evidence
  • 5. Why we need ethics policies and guidelines
  • 6. The Federal Trade Commission steps in
  • 7. How to create a social media policy: what to consider
  • 8. Steps to create a social media ethics policy
  • 9. The legal backlash
  • 10. Emerging/future issues
  • 11. What you can do to make a difference
  • 12. Sample social media ethics policies
  • Reference
  • Index.

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