صورة الغلاف

Service excellence : creating customer experiences that build relationships /

محفوظ في:
التفاصيل البيبلوغرافية
المؤلف الرئيسي: Bolton, Ruth N. (Ruth Nancy) (مؤلف)
التنسيق: الكتروني كتاب الكتروني
اللغة:الإنجليزية
منشور في: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2016.
الطبعة:First edition.
سلاسل:Marketing strategy collection.
الموضوعات:
Customer services.
big data
business analytics
cocreation
customer equity
customer experience
customer journey
customer lifetime value
customer retention
design
digital media
innovation
loyalty
relationship
satisfaction
service
الوصول للمادة أونلاين:An electronic book accessible through the World Wide Web; click to view
الوسوم: إضافة وسم
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جدول المحتويات:
  • 1. A service-centered view of the customer experience
  • 2. New challenges: technology and new media
  • 3. Customer participation and its implications for managing demand and supply
  • 4. The building blocks of the customer experience
  • 5. Managing customer relationships to achieve growth and profitability
  • 6. Customer-focused innovation
  • 7. Service design and multichannel management
  • 8. Managing partners, people, and physical evidence
  • 9. Globalization: learning to tailor the customer experience to new markets
  • References
  • Index.

مواد مشابهة