Hacking marketing : agile practices to make marketing smarter, faster, and more innovative /

"Apply software-inspired management concepts to accelerate modern marketing In many ways, modern marketing has more in common with the software profession than it does with classic marketing management. As surprising as that may sound, it's the natural result of the world going digital. Marketing mu...

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Hlavní autor:	Brinker, Scott, 1971- (Autor)
Médium:	Elektronický zdroj E-kniha
Jazyk:	angličtina
Vydáno:	Hoboken, New Jersey : Wiley, [2016]
Témata:	Marketing. Marketing > Management. Electronic books.
On-line přístup:	An electronic book accessible through the World Wide Web; click to view
Tagy:	Přidat tag Žádné tagy, Buďte první, kdo vytvoří štítek k tomuto záznamu!