Hacking marketing : agile practices to make marketing smarter, faster, and more innovative /
"Apply software-inspired management concepts to accelerate modern marketing In many ways, modern marketing has more in common with the software profession than it does with classic marketing management. As surprising as that may sound, it's the natural result of the world going digital. Ma...
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| Autor Principal: | |
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| Formato: | Electrónico eBook |
| Idioma: | inglés |
| Publicado: |
Hoboken, New Jersey :
Wiley,
[2016]
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| Subjects: | |
| Acceso en liña: | An electronic book accessible through the World Wide Web; click to view |
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