Hacking marketing : agile practices to make marketing smarter, faster, and more innovative /

"Apply software-inspired management concepts to accelerate modern marketing In many ways, modern marketing has more in common with the software profession than it does with classic marketing management. As surprising as that may sound, it's the natural result of the world going digital. Marketing mu...

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Bibliographic Details

Main Author:	Brinker, Scott, 1971- (Author)
Format:	Electronic eBook
Language:	English
Published:	Hoboken, New Jersey : Wiley, [2016]
Subjects:	Marketing. Marketing > Management. Electronic books.
Online Access:	An electronic book accessible through the World Wide Web; click to view
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