Writing online : a guide to effective digital communication at work /
Online writing plays a complex and increasingly prominent role in the life of organizations. From newsletters to press releases, social media marketing and advertising to virtual presentations and interactions via e-mail and instant messaging, digital writing intertwines and affects the day-to-day r...
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| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
New York, New York (222 East 46th Street, New York, NY 10017) :
Business Expert Press,
2016.
|
| Edition: | First edition. |
| Series: | Corporate communication collection.
|
| Subjects: | |
| Online Access: | An electronic book accessible through the World Wide Web; click to view |
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|---|---|---|---|
| 001 | ebr11119198 | ||
| 003 | CaPaEBR | ||
| 005 | 20180830115412.0 | ||
| 006 | m eo d | ||
| 007 | cr cn |||m|||a | ||
| 008 | 151125s2016 nyua foab 001 0 eng d | ||
| 020 | |a 9781606497814 |q e-book | ||
| 020 | |z 9781606497807 |q paperback | ||
| 035 | |a (OCoLC)930531049 | ||
| 035 | |a (CaBNVSL)swl00405845 | ||
| 040 | |a CaBNVSL |b eng |e rda |c CaBNVSL |d CaBNVSL | ||
| 050 | 4 | |a TK5103.7 |b .D278 2016 | |
| 082 | 0 | 4 | |a 621.382 |2 23 |
| 100 | 1 | |a Darics, Erika., |e author. | |
| 245 | 1 | 0 | |a Writing online : |b a guide to effective digital communication at work / |c Erika Darics. |
| 250 | |a First edition. | ||
| 264 | 1 | |a New York, New York (222 East 46th Street, New York, NY 10017) : |b Business Expert Press, |c 2016. | |
| 300 | |a 1 online resource (x, 124 pages) : |b illustrations. | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a computer |2 rdamedia | ||
| 338 | |a online resource |2 rdacarrier | ||
| 490 | 1 | |a Corporate communication collection, |x 2156-8170 | |
| 504 | |a Includes bibliographical references (pages 109-119) and index. | ||
| 505 | 0 | |a 1. Digital writing, what's the big deal? -- 2. Professional communication online -- 3. How (not) to use keystrokes -- 4. Arenas of digital writing -- 5. Writing e-mail messages -- 6. Chat and instant messaging -- 7. Corporate communication in the digital age -- 8. From theory to practice -- Notes -- Bibliography -- Index. | |
| 506 | 1 | |a Access restricted to authorized users and institutions. | |
| 520 | 3 | |a Online writing plays a complex and increasingly prominent role in the life of organizations. From newsletters to press releases, social media marketing and advertising to virtual presentations and interactions via e-mail and instant messaging, digital writing intertwines and affects the day-to-day running of the company--yet we rarely pay enough attention to it. Typing on the screen can become particularly problematic because digital text-based communication increases the opportunities for misunderstanding: it lacks the direct audiovisual contact and the norms and conventions that would normally help people to understand each other. Providing a clear, convincing and approachable discussion, this book addresses the arenas of online writing: virtual teamwork, instant messaging, e-mails, corporate communication channels, and social media. Instead of offering do and don't lists, however, it teaches the reader to develop a practice that is observant, reflective, and grounded in the understanding of the basic principles of language and communication. Through real-life examples and case studies, it helps the reader to notice the previously unnoticed small details, question the previously unchallenged assumptions and practices, and become a competent digital communicator in a wide range of professional contexts. | |
| 530 | |a Also available in print. | ||
| 538 | |a Mode of access: World Wide Web. | ||
| 538 | |a System requirements: Adobe Acrobat reader. | ||
| 588 | |a Title from PDF title page (viewed on November 25, 2015). | ||
| 650 | 0 | |a Digital communications. | |
| 650 | 0 | |a Business communication. | |
| 653 | |a deanex-method | ||
| 653 | |a digital communication | ||
| 653 | |a digital corporate communication | ||
| 653 | |a digital writing | ||
| 653 | |a e-mail | ||
| 653 | |a instant messaging | ||
| 653 | |a interactional sociolinguistics | ||
| 653 | |a virtual work | ||
| 776 | 0 | 8 | |i Print version: |z 9781606497807 |
| 830 | 0 | |a Corporate communication collection. |x 2156-8170 | |
| 856 | 4 | 0 | |u http://site.ebrary.com/lib/daystar/Doc?id=11119198 |z An electronic book accessible through the World Wide Web; click to view |
| 999 | |c 198308 |d 198308 | ||