Writing online : a guide to effective digital communication at work /
Online writing plays a complex and increasingly prominent role in the life of organizations. From newsletters to press releases, social media marketing and advertising to virtual presentations and interactions via e-mail and instant messaging, digital writing intertwines and affects the day-to-day r...
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| Main Author: | |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
New York, New York (222 East 46th Street, New York, NY 10017) :
Business Expert Press,
2016.
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| Edition: | First edition. |
| Series: | Corporate communication collection.
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| Subjects: | |
| Online Access: | An electronic book accessible through the World Wide Web; click to view |
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| Summary: | Online writing plays a complex and increasingly prominent role in the life of organizations. From newsletters to press releases, social media marketing and advertising to virtual presentations and interactions via e-mail and instant messaging, digital writing intertwines and affects the day-to-day running of the company--yet we rarely pay enough attention to it. Typing on the screen can become particularly problematic because digital text-based communication increases the opportunities for misunderstanding: it lacks the direct audiovisual contact and the norms and conventions that would normally help people to understand each other. Providing a clear, convincing and approachable discussion, this book addresses the arenas of online writing: virtual teamwork, instant messaging, e-mails, corporate communication channels, and social media. Instead of offering do and don't lists, however, it teaches the reader to develop a practice that is observant, reflective, and grounded in the understanding of the basic principles of language and communication. Through real-life examples and case studies, it helps the reader to notice the previously unnoticed small details, question the previously unchallenged assumptions and practices, and become a competent digital communicator in a wide range of professional contexts. |
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| Physical Description: | 1 online resource (x, 124 pages) : illustrations. Also available in print. |
| Format: | Mode of access: World Wide Web. System requirements: Adobe Acrobat reader. |
| Bibliography: | Includes bibliographical references (pages 109-119) and index. |
| ISBN: | 9781606497814 |
| ISSN: | 2156-8170 |
| Access: | Access restricted to authorized users and institutions. |