Strategic management : an executive perspective /

Strategic management : an executive perspective /

Show other versions (1)

The principal objectives of this book are to assist practicing managers in preparing to assume executive responsibilities and to introduce MBA and Executive MBA students to an executive perspective on strategic management. Organizational success crucially depends on having a superior strategy and ef...

Full description

Saved in:
Bibliographic Details
Main Authors: De Kluyver, Cornelis A. (Author), Pearce, John A. (Author)
Format: Electronic eBook
Language:English
Published: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2015.
Edition:First edition.
Series:Strategic management collection.
Subjects:
Strategic planning.
Strategy formulation
corporate strategy
business unit strategy
competitive advantage
business model
innovation
value creation
value proposition
markets
segmentation
positioning
value disciplines
market participation
supply chain infrastructure
global management model
global industry
global branding
outsourcing
offshoring
board of directors
Online Access:An electronic book accessible through the World Wide Web; click to view
Tags: Add Tag
No Tags, Be the first to tag this record!
Table of Contents:
  • 1. What is strategy?
  • 2. Strategy and performance
  • 3. Analyzing the external strategic environment
  • 4. Analyzing an industry
  • 5. Analyzing a company's strategic resource base
  • 6. Formulating business unit strategy
  • 7. Business unit strategy: contexts and special dimensions
  • 8. Global strategy, fundamentals
  • 9. Global strategy, adapting the business model
  • 10. The board's role in strategic management
  • Notes
  • Index.

Similar Items