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Strategic management : an executive perspective /

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书目详细资料
Main Authors: De Kluyver, Cornelis A. (Author), Pearce, John A. (Author)
格式: 电子 电子书
语言:英语
出版: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2015.
版:First edition.
丛编:Strategic management collection.
主题:
Strategic planning.
Strategy formulation
corporate strategy
business unit strategy
competitive advantage
business model
innovation
value creation
value proposition
markets
segmentation
positioning
value disciplines
market participation
supply chain infrastructure
global management model
global industry
global branding
outsourcing
offshoring
board of directors
在线阅读:An electronic book accessible through the World Wide Web; click to view
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书本目录:
  • 1. What is strategy?
  • 2. Strategy and performance
  • 3. Analyzing the external strategic environment
  • 4. Analyzing an industry
  • 5. Analyzing a company's strategic resource base
  • 6. Formulating business unit strategy
  • 7. Business unit strategy: contexts and special dimensions
  • 8. Global strategy, fundamentals
  • 9. Global strategy, adapting the business model
  • 10. The board's role in strategic management
  • Notes
  • Index.

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