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Strategic management : an executive perspective /

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Main Authors: De Kluyver, Cornelis A. (Author), Pearce, John A. (Author)
Format: Electronic eBook
Language:English
Published: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2015.
Edition:First edition.
Series:Strategic management collection.
Subjects:
Strategic planning.
Strategy formulation
corporate strategy
business unit strategy
competitive advantage
business model
innovation
value creation
value proposition
markets
segmentation
positioning
value disciplines
market participation
supply chain infrastructure
global management model
global industry
global branding
outsourcing
offshoring
board of directors
Online Access:An electronic book accessible through the World Wide Web; click to view
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Abstract:The principal objectives of this book are to assist practicing managers in preparing to assume executive responsibilities and to introduce MBA and Executive MBA students to an executive perspective on strategic management. Organizational success crucially depends on having a superior strategy and effectively implementing it. Companies that outperform their rivals typically have a better grasp of what customers value, who their competitors are, and how they can create an enduring competitive advantage. Successful strategies reflect a solid grasp of relevant forces in the external and competitive environment, a clear strategic intent, and a deep understanding of a company's core competencies and assets. Generic strategies rarely propel a firm to a leadership position. Knowing where to go and finding carefully considered, creative ways of getting there are the hallmarks of successful strategy. Perhaps even more important to success is the ability to effectively implement a chosen strategy--marshaling the right resources and talent, creating a functional organizational structure, fostering a beneficial corporate culture and providing appropriate incentives.
Physical Description:1 online resource (xiii, 255 pages)
Also available in print.
Format:Mode of access: World Wide Web.
System requirements: Adobe Acrobat reader.
Bibliography:Includes bibliographical references (pages 233-244) and index.
ISBN:9781631570742
ISSN:2150-9646
Access:Access restricted to authorized users and institutions.

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