Sales promotion decision making : concepts, principles, and practice /
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| Hlavní autoři: | , |
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| Médium: | Elektronický zdroj E-kniha |
| Jazyk: | angličtina |
| Vydáno: |
New York, New York (222 East 46th Street, New York, NY 10017) :
Business Expert Press,
2015.
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| Vydání: | First edition. |
| Edice: | Marketing strategy collection.
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| Témata: | |
| On-line přístup: | An electronic book accessible through the World Wide Web; click to view |
| Tagy: |
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Obsah:
- 1. Sales promotions and the new world of retail
- 2. The many faces of sales promotions
- 3. Roles, functions, and benefits
- 4. Monetary promotions
- 5. Nonmonetary sales promotions
- 6. Sales promotion decision making: processes and influences
- 7. Case study research method
- 8. Supermarket industry
- 9. Hardware and home improvement
- 10. Department store
- 11. Cross-case analysis
- 12. Improving sales promotion decision making
- References
- Index.