Social media branding for small business : the 5-sources model : a manifesto for your branding revolution /
Social media branding provides the thinking, evidence, and practice to create a road map for practitioners in small businesses to develop and implement their brand in online and offline communities. It provides a start point because one of the biggest issues for small businesses is where to start. I...
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| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
New York, New York (222 East 46th Street, New York, NY 10017) :
Business Expert Press,
2015.
|
| Edition: | First edition. |
| Series: | Digital and social media marketing and advertising collection.
|
| Subjects: | |
| Online Access: | An electronic book accessible through the World Wide Web; click to view |
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|---|---|---|---|
| 001 | ebr11001846 | ||
| 003 | CaPaEBR | ||
| 005 | 20180830115400.0 | ||
| 006 | m eo d | ||
| 007 | cr cn |||m|||a | ||
| 008 | 150111s2015 nyua foab 001 0 eng d | ||
| 020 | |a 9781631570995 |q e-book | ||
| 020 | |z 9781631570988 |q paperback | ||
| 035 | |a (OCoLC)900011106 | ||
| 035 | |a (CaBNVSL)swl00404591 | ||
| 040 | |a CaBNVSL |b eng |e rda |c CaBNVSL |d CaBNVSL | ||
| 050 | 4 | |a HF6146.I58 |b D287 2015 | |
| 082 | 0 | 4 | |a 659.144 |2 23 |
| 100 | 1 | |a Davis, Robert, |d 1967-, |e author. | |
| 245 | 1 | 0 | |a Social media branding for small business : |b the 5-sources model : a manifesto for your branding revolution / |c Robert Davis. |
| 250 | |a First edition. | ||
| 264 | 1 | |a New York, New York (222 East 46th Street, New York, NY 10017) : |b Business Expert Press, |c 2015. | |
| 300 | |a 1 online resource (xvi, 118 pages) : |b illustrations | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a computer |2 rdamedia | ||
| 338 | |a online resource |2 rdacarrier | ||
| 490 | 1 | |a Digital and social media marketing and advertising collection, |x 2333-8830 | |
| 504 | |a Includes bibliographical references (pages 105-116) and index. | ||
| 505 | 0 | |a Preface -- Power and validity -- Key questions -- 1. Why, what, and how? -- Community reboot -- First source: function, shared meaning and objective -- Second source: emotion and your brand loves me -- Third source: self-oriented actualization -- Fourth source: personal and social engagement -- Fifth source: collective relationships -- Next steps -- 2. The importance of social media branding -- Brand as app -- What is a social media community? -- The social media brand and your brand -- Functional vs. emotional -- Relationships and community -- Closing thoughts on the importance of social media branding -- 3. Source 1: functional social media brand -- Problem solving, information search, and feedback -- Prompt action -- Convenience and accessibility -- Closing thoughts on the functional brand -- 4. Source 2: emotional social media brand -- Problem alleviation -- Privilege -- Fantasy -- Curiosity -- Closing thoughts on the emotional brand -- 5. Source 3: self-oriented social media brand -- Self-actualization -- Self-relevance -- Self-branding -- Life arrangements -- Closing thoughts on the self-oriented brand -- 6. Source 4: personal (social) media brand -- Experience exchange -- Community attachment -- Link building -- Social engagement -- Closing thoughts on the personal brand -- 7. Source 5: relational social media brand -- Personalized brand communication -- Fickle relational bonds -- Obliged relational bonds -- Preexisting relational bonds -- Emerged relational bonds -- Casual relational bonds -- Closing thoughts on the relational brand -- 8. Implementing social media branding -- Create functionality through product -- I love, service I use -- Create emotion by tapping into my feelings -- Create the personal and social -- Create relationship -- Being interactive and personal -- Closing thoughts -- 9. Brand building in action -- Case 1. Yarns with Erica and Jess -- Case 2. Westjet Xmas Cheer -- Case 3. Fun with Bitstrips -- Case 4. Communication and social media -- Case 5. Banking and social media -- Case 6. Offline engagement and online community -- Case 7. The human factor -- Case 8. Not much spark in Spark.co.nz -- Suggestion readings -- Index. | |
| 506 | 1 | |a Access restricted to authorized users and institutions. | |
| 520 | 3 | |a Social media branding provides the thinking, evidence, and practice to create a road map for practitioners in small businesses to develop and implement their brand in online and offline communities. It provides a start point because one of the biggest issues for small businesses is where to start. I have talked to so many business practitioners who don't like the idea of social media. Often, they say: "We can't do that because of the legal implications!" Or, "We will have to employ more people and we don't have the resources." | |
| 530 | |a Also available in print. | ||
| 538 | |a Mode of access: World Wide Web. | ||
| 538 | |a System requirements: Adobe Acrobat reader. | ||
| 588 | |a Title from PDF title page (viewed on January 11, 2015). | ||
| 650 | 0 | |a Internet advertising. | |
| 650 | 0 | |a Branding (Marketing) | |
| 650 | 0 | |a Social media. | |
| 776 | 0 | 8 | |i Print version: |z 9781631570988 |
| 830 | 0 | |a Digital and social media marketing and advertising collection. |x 2333-8830 | |
| 856 | 4 | 0 | |u http://site.ebrary.com/lib/daystar/Doc?id=11001846 |z An electronic book accessible through the World Wide Web; click to view |
| 999 | |c 198116 |d 198116 | ||