Social media branding for small business : the 5-sources model : a manifesto for your branding revolution /

Social media branding provides the thinking, evidence, and practice to create a road map for practitioners in small businesses to develop and implement their brand in online and offline communities. It provides a start point because one of the biggest issues for small businesses is where to start. I...

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Bibliographic Details
Main Author: Davis, Robert, 1967- (Author)
Format: Electronic eBook
Language:English
Published: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2015.
Edition:First edition.
Series:Digital and social media marketing and advertising collection.
Subjects:
Online Access:An electronic book accessible through the World Wide Web; click to view
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Summary:Social media branding provides the thinking, evidence, and practice to create a road map for practitioners in small businesses to develop and implement their brand in online and offline communities. It provides a start point because one of the biggest issues for small businesses is where to start. I have talked to so many business practitioners who don't like the idea of social media. Often, they say: "We can't do that because of the legal implications!" Or, "We will have to employ more people and we don't have the resources."
Physical Description:1 online resource (xvi, 118 pages) : illustrations
Also available in print.
Format:Mode of access: World Wide Web.
System requirements: Adobe Acrobat reader.
Bibliography:Includes bibliographical references (pages 105-116) and index.
ISBN:9781631570995
ISSN:2333-8830
Access:Access restricted to authorized users and institutions.