A professional and practitioner's guide to public relations research, measurement, and evaluation /

-д хадгалсан:
Номзүйн дэлгэрэнгүй
Үндсэн зохиолчид: Michaelson, David (Зохиогч), Stacks, Don W. (Зохиогч)
Формат: Цахим Цахим ном
Хэл сонгох:англи
Хэвлэсэн: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2014.
Хэвлэл:Second edition.
Цуврал:2014 digital library.
Public relations collection.
Нөхцлүүд:
Онлайн хандалт:An electronic book accessible through the World Wide Web; click to view
Шошгууд: Шошго нэмэх
Шошго байхгүй, Энэхүү баримтыг шошголох эхний хүн болох!
Агуулга:
  • Part I. Introduction to public relations research, measurement, and evaluation
  • 1. Introduction to research and evaluations in public relations
  • 2. The move toward standardization
  • 3. The business of public relations
  • 4. Measuring public relations outcomes
  • Part II. Qualitative methods for effective public relations research, measurement, and evaluation
  • 5. Secondary research
  • 6. Qualitative research methodologies
  • 7. Content analysis
  • Part III. Quantitative methods for effective public relations research, measurement, and evaluation
  • 8. Survey methodology
  • 9. Statistical reasoning
  • 10. Sampling
  • Part IV. Wrapping up
  • 11. The application of standards and best practices in research and evaluation for public relations
  • Appendix. Dictionary of public relations measurement and research
  • References
  • Index.