Marketing strategy for small- to medium-sized manufacturers a practical guide for generating growth, profit, and sales /
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| 主要作者: | |
|---|---|
| 格式: | 电子 电子书 |
| 语言: | 英语 |
| 出版: |
[New York, N.Y.] (222 East 46th Street, New York, NY 10017) :
Business Expert Press,
2013.
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| 版: | 1st ed. |
| 丛编: | 2013 digital library.
Marketing strategy collection. |
| 主题: | |
| 在线阅读: | An electronic book accessible through the World Wide Web; click to view |
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书本目录:
- Acknowledgments
- Foreword
- 1. Necessary and sufficient conditions for increasing sales and profit
- 2. Getting down to basics
- 3. Customer analysis to improve the top and bottom
- 4. Quotation analysis to improve competitiveness
- 5. Using customer feedback to inform strategy
- 6. Product analysis and product management
- 7. New product development
- 8. Marketing research and competitor information
- 9. Crafting goals, objectives, and strategies from the bottom up
- 10. Sales management
- 11. Advertising and promotion
- 12. Conclusion
- Notes
- References
- Index.