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Marketing strategy for small- to medium-sized manufacturers a practical guide for generating growth, profit, and sales /

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Hlavní autor: France, Charles E.
Médium: Elektronický zdroj E-kniha
Jazyk:angličtina
Vydáno: [New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2013.
Vydání:1st ed.
Edice:2013 digital library.
Marketing strategy collection.
Témata:
Small business marketing.
Industrial marketing.
B2B sales
B2B marketing
B2B strategy
B2B customer
product, and market development
B2B small business
B2B strategic planning
B2B sales planning
B2B marketing research
B2B new product development
B2B growth planning
B2B marketing and sales
manufacturing marketing and sales
manufacturing marketing strategy
manufacturing growth strategy
On-line přístup:An electronic book accessible through the World Wide Web; click to view
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Obsah:
  • Acknowledgments
  • Foreword
  • 1. Necessary and sufficient conditions for increasing sales and profit
  • 2. Getting down to basics
  • 3. Customer analysis to improve the top and bottom
  • 4. Quotation analysis to improve competitiveness
  • 5. Using customer feedback to inform strategy
  • 6. Product analysis and product management
  • 7. New product development
  • 8. Marketing research and competitor information
  • 9. Crafting goals, objectives, and strategies from the bottom up
  • 10. Sales management
  • 11. Advertising and promotion
  • 12. Conclusion
  • Notes
  • References
  • Index.

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