Communication in responsible business strategies, concepts, and cases /
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| 主要作者: | |
|---|---|
| 其他作者: | |
| 格式: | 电子 电子书 |
| 语言: | 英语 |
| 出版: |
[New York, N.Y.] (222 East 46th Street, New York, NY 10017) :
Business Expert Press,
2012.
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| 版: | 1st ed. |
| 丛编: | 2012 digital library.
Corporate communication collection. |
| 主题: | |
| 在线阅读: | An electronic book accessible through the World Wide Web; click to view |
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书本目录:
- 1. Setting the stage
- 2. Walking the talk: avoiding greenwash
- 3. Stakeholder communication: integrated and strategic
- 4. Issues and crisis communication: expecting the unexpected
- 5. Communicating through institutional documents: vision, mission, and codes of conduct
- 6. Sustainability reporting: gateway to transparency
- 7. Cause-related marketing & social marketing
- 8. Nonverbal stakeholder communication
- 9. Stakeholder communication online
- References
- Index.