Communication in responsible business strategies, concepts, and cases /
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| Hlavní autor: | |
|---|---|
| Další autoři: | |
| Médium: | Elektronický zdroj E-kniha |
| Jazyk: | angličtina |
| Vydáno: |
[New York, N.Y.] (222 East 46th Street, New York, NY 10017) :
Business Expert Press,
2012.
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| Vydání: | 1st ed. |
| Edice: | 2012 digital library.
Corporate communication collection. |
| Témata: | |
| On-line přístup: | An electronic book accessible through the World Wide Web; click to view |
| Tagy: |
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Obsah:
- 1. Setting the stage
- 2. Walking the talk: avoiding greenwash
- 3. Stakeholder communication: integrated and strategic
- 4. Issues and crisis communication: expecting the unexpected
- 5. Communicating through institutional documents: vision, mission, and codes of conduct
- 6. Sustainability reporting: gateway to transparency
- 7. Cause-related marketing & social marketing
- 8. Nonverbal stakeholder communication
- 9. Stakeholder communication online
- References
- Index.