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Essential concepts of cross-cultural management building on what we all share /

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Guardat en:
Autor principal: Beer, Lawrence A.
Format: Electrònic eBook
Idioma:anglès
Publicat: [New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2012.
Edició:1st ed.
Col·lecció:2012 digital library.
International business collection.
Matèries:
International business enterprises.
Intercultural communication.
Globalization.
International business
globalization
cultural anthropology
cultural determinants
cultural dimensions
international trade
cultural diversity
cultural encounters
Accés en línia:An electronic book accessible through the World Wide Web; click to view
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Taula de continguts:
  • Introduction
  • Section 1. The basics of culture
  • 1. What is culture, where does it come from?
  • 2. Culture and the commercial interloper
  • 3. Approaches to cross-cultural understanding
  • Section 2. Analyzing cross-cultural determinants
  • 4. The Janus pedagogy
  • 5. Filtering the cultural determinant milieu
  • Section 3. Putting it all together
  • 6. Cultural navigation techniques
  • 7. Final thoughts
  • Notes
  • Bibliography of recommended cases on cross-cultural studies
  • References
  • Index.

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