Essential concepts of cross-cultural management building on what we all share /
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| Hlavní autor: | |
|---|---|
| Médium: | Elektronický zdroj E-kniha |
| Jazyk: | angličtina |
| Vydáno: |
[New York, N.Y.] (222 East 46th Street, New York, NY 10017) :
Business Expert Press,
2012.
|
| Vydání: | 1st ed. |
| Edice: | 2012 digital library.
International business collection. |
| Témata: | |
| On-line přístup: | An electronic book accessible through the World Wide Web; click to view |
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Obsah:
- Introduction
- Section 1. The basics of culture
- 1. What is culture, where does it come from?
- 2. Culture and the commercial interloper
- 3. Approaches to cross-cultural understanding
- Section 2. Analyzing cross-cultural determinants
- 4. The Janus pedagogy
- 5. Filtering the cultural determinant milieu
- Section 3. Putting it all together
- 6. Cultural navigation techniques
- 7. Final thoughts
- Notes
- Bibliography of recommended cases on cross-cultural studies
- References
- Index.