The entrepreneur's guide to marketing
Salvato in:
| Autore principale: | |
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| Ente Autore: | |
| Natura: | Elettronico eBook |
| Lingua: | inglese |
| Pubblicazione: |
Westport, Conn. :
Praeger,
2009.
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| Serie: | Entrepreneur's guide (Westport, Conn.)
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| Soggetti: | |
| Accesso online: | An electronic book accessible through the World Wide Web; click to view |
| Tags: |
Nessun Tag, puoi essere il primo ad aggiungerne!!
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Sommario:
- Marketing demystified
- Marketing applied : a strategic overview of marketing
- What do I want?
- Your market and what it needs
- Your operational environment
- Assessing your own capabilities
- Identifying and evaluating your competitors
- Positioning your product or service
- Pricing your products and services
- Deciding on your marketing strategy
- Developing and delivering your message
- Getting your message out there
- Selling effectively and ethically
- Standing by your word
- Calling in the pros
- Conclusion.