The entrepreneur's guide to marketing
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| Tác giả chính: | |
|---|---|
| Tác giả của công ty: | |
| Định dạng: | Điện tử eBook |
| Ngôn ngữ: | Tiếng Anh |
| Được phát hành: |
Westport, Conn. :
Praeger,
2009.
|
| Loạt: | Entrepreneur's guide (Westport, Conn.)
|
| Những chủ đề: | |
| Truy cập trực tuyến: | An electronic book accessible through the World Wide Web; click to view |
| Các nhãn: |
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| 082 | 0 | 4 | |a 658.8 |2 22 |
| 100 | 1 | |a Everett, Robert F. | |
| 245 | 1 | 4 | |a The entrepreneur's guide to marketing |h [electronic resource] / |c Robert F. Everett. |
| 260 | |a Westport, Conn. : |b Praeger, |c 2009. | ||
| 300 | |a xvi, 179 p. : |b ill. | ||
| 490 | 1 | |a The entrepreneur's guide, |x 1939-2478 | |
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Marketing demystified -- Marketing applied : a strategic overview of marketing -- What do I want? -- Your market and what it needs -- Your operational environment -- Assessing your own capabilities -- Identifying and evaluating your competitors -- Positioning your product or service -- Pricing your products and services -- Deciding on your marketing strategy -- Developing and delivering your message -- Getting your message out there -- Selling effectively and ethically -- Standing by your word -- Calling in the pros -- Conclusion. | |
| 533 | |a Electronic reproduction. |b Palo Alto, Calif. : |c ebrary, |d 2013. |n Available via World Wide Web. |n Access may be limited to ebrary affiliated libraries. | ||
| 650 | 0 | |a Marketing |x Management. | |
| 650 | 0 | |a Marketing |x Decision making. | |
| 650 | 0 | |a Small business marketing. | |
| 650 | 0 | |a Sales management. | |
| 655 | 7 | |a Electronic books. |2 local | |
| 710 | 2 | |a ebrary, Inc. | |
| 830 | 0 | |a Entrepreneur's guide (Westport, Conn.) | |
| 856 | 4 | 0 | |u http://site.ebrary.com/lib/daystar/Doc?id=10323588 |z An electronic book accessible through the World Wide Web; click to view |
| 999 | |c 191349 |d 191349 | ||