The contrarian effect why it pays (big) to take typical sales advice and do the opposite /
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| Main Author: | |
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| Corporate Author: | |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hoboken, N.J. :
John Wiley & Sons,
c2008.
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| Subjects: | |
| Online Access: | An electronic book accessible through the World Wide Web; click to view |
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Table of Contents:
- From the Old World to the New
- Typical tactics are out of sync with the market
- Typical tactics are focused on the wrong person
- Typical tactics damage relationships and long-term potential
- Typical tactical harm reputations and create unintended consequences
- Contrarian primer
- Pendulum swing.