The contrarian effect why it pays (big) to take typical sales advice and do the opposite /

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Bibliografski detalji
Glavni autor: Port, Michael, 1970-
Autor kompanije: ebrary, Inc
Daljnji autori: Marshall, Elizabeth, 1975-
Format: Elektronički e-knjiga
Jezik:engleski
Izdano: Hoboken, N.J. : John Wiley & Sons, c2008.
Teme:
Online pristup:An electronic book accessible through the World Wide Web; click to view
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Sadržaj:
  • From the Old World to the New
  • Typical tactics are out of sync with the market
  • Typical tactics are focused on the wrong person
  • Typical tactics damage relationships and long-term potential
  • Typical tactical harm reputations and create unintended consequences
  • Contrarian primer
  • Pendulum swing.