Marketing: Real People, Real Choices, Global Edition/

<p><strong>Marketing: Real People, Real Choices</strong> introduces marketing from the perspective of real people, who make real marketing decisions, at leading companies every day. Described by students as a “great read,” it shows how marketing plays out in contemporary organizations. You’ll benefi...

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Bibliographic Details

Main Authors:	Solomon, Michael R. (Author), Marshall, Greg W. (Author), Stuart, Elnora W. (Author)
Format:	Electronic Book
Published:	Harlow : Pearson International Content, 2025.
Edition:	Twelfth edition
Online Access:	https://resolver.vitalsource.com/9781292482521
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