Marketing: Real People, Real Choices, Global Edition/

<p><strong>Marketing: Real People, Real Choices</strong> introduces marketing from the perspective of real people, who make real marketing decisions, at leading companies every day. Described by students as a “great read,” it shows how marketing plays out in contemporary organizations. You’ll benefi...

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Detalles Bibliográficos

Autores principales:	Solomon, Michael R. (Autor), Marshall, Greg W. (Autor), Stuart, Elnora W. (Autor)
Formato:	Electrónico Libro
Publicado:	Harlow : Pearson International Content, 2025.
Edición:	Twelfth edition
Acceso en línea:	https://resolver.vitalsource.com/9781292482521
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