Consumer Behaviour/
<P>Consumer Behaviour focuses not only on what consumers buy, but also why they buy, when they buy, where they buy and how they evaluate their purchase, and how they ultimately dispose of it.</P><P>The second edition has been thoroughly adapted and revised to reflect European conditions, and to focu...
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| Main Authors: | , , |
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| Format: | Electronic Book |
| Published: |
Harlow :
Pearson International Content,
2013.
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| Edition: | Second edition |
| Subjects: | |
| Online Access: | https://resolver.vitalsource.com/9780273724254 |
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