Experiential marketing a practical guide to interactive brand experiences /

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Bibliographic Details
Main Author:	Smilansky, Shaz
Corporate Author:	ebrary, Inc
Format:	Electronic eBook
Language:	English
Published:	London ; Philadelphia : Kogan Page, 2009.
Subjects:	Branding (Marketing) Target marketing. Electronic books.
Online Access:	An electronic book accessible through the World Wide Web; click to view
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008	080911s2009 enka sb 001 0 eng
010			\|z 2008039199
020			\|z 9780749452759
020			\|z 0749452757
035			\|a (CaPaEBR)ebr10288093
035			\|a (OCoLC)832740036
040			\|a CaPaEBR \|c CaPaEBR
050	1	4	\|a HF5415.1255 \|b .S55 2009eb
082	0	4	\|a 658.8/27 \|2 22
100	1		\|a Smilansky, Shaz.
245	1	0	\|a Experiential marketing \|h [electronic resource] : \|b a practical guide to interactive brand experiences / \|c Shaz Smilansky.
260			\|a London ; \|a Philadelphia : \|b Kogan Page, \|c 2009.
300			\|a vi, 264 p. : \|b ill.
504			\|a Includes bibliographical references (p. [258]-259) and index.
533			\|a Electronic reproduction. \|b Palo Alto, Calif. : \|c ebrary, \|d 2013. \|n Available via World Wide Web. \|n Access may be limited to ebrary affiliated libraries.
650		0	\|a Branding (Marketing)
650		0	\|a Target marketing.
655		7	\|a Electronic books. \|2 local
710	2		\|a ebrary, Inc.
856	4	0	\|u http://site.ebrary.com/lib/daystar/Doc?id=10288093 \|z An electronic book accessible through the World Wide Web; click to view
908			\|a 170314
942	0	0	\|c EB
999			\|c 97779 \|d 97779