Experiential marketing a practical guide to interactive brand experiences /
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| Main Author: | |
|---|---|
| Corporate Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
London ; Philadelphia :
Kogan Page,
2009.
|
| Subjects: | |
| Online Access: | An electronic book accessible through the World Wide Web; click to view |
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MARC
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| 050 | 1 | 4 | |a HF5415.1255 |b .S55 2009eb |
| 082 | 0 | 4 | |a 658.8/27 |2 22 |
| 100 | 1 | |a Smilansky, Shaz. | |
| 245 | 1 | 0 | |a Experiential marketing |h [electronic resource] : |b a practical guide to interactive brand experiences / |c Shaz Smilansky. |
| 260 | |a London ; |a Philadelphia : |b Kogan Page, |c 2009. | ||
| 300 | |a vi, 264 p. : |b ill. | ||
| 504 | |a Includes bibliographical references (p. [258]-259) and index. | ||
| 533 | |a Electronic reproduction. |b Palo Alto, Calif. : |c ebrary, |d 2013. |n Available via World Wide Web. |n Access may be limited to ebrary affiliated libraries. | ||
| 650 | 0 | |a Branding (Marketing) | |
| 650 | 0 | |a Target marketing. | |
| 655 | 7 | |a Electronic books. |2 local | |
| 710 | 2 | |a ebrary, Inc. | |
| 856 | 4 | 0 | |u http://site.ebrary.com/lib/daystar/Doc?id=10288093 |z An electronic book accessible through the World Wide Web; click to view |
| 908 | |a 170314 | ||
| 942 | 0 | 0 | |c EB |
| 999 | |c 97779 |d 97779 | ||