Developing advertising with qualitative market research

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Bibliographic Details
Main Author: Wardle, Judith
Corporate Author: ebrary, Inc
Format: Electronic eBook
Language:English
Published: London ; Thousand Oaks, CA : Sage, 2002.
Series:Qualitative market research ; 6
Subjects:
Online Access:An electronic book accessible through the World Wide Web; click to view
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020 |z 9781412903950 
035 |a (CaPaEBR)ebr10256817 
035 |a (OCoLC)297426500 
040 |a CaPaEBR  |c CaPaEBR 
050 1 4 |a HF5823  |b .W416 2002eb 
100 1 |a Wardle, Judith. 
245 1 0 |a Developing advertising with qualitative market research  |h [electronic resource] /  |c Judith Wardle. 
260 |a London ;  |a Thousand Oaks, CA :  |b Sage,  |c 2002. 
300 |a xvi, 135 p. :  |b ill. 
490 0 |a Qualitative market research ;  |v 6 
504 |a Includes bibliographical references (p. [130]-132) and index. 
533 |a Electronic reproduction.  |b Palo Alto, Calif. :  |c ebrary,  |d 2009.  |n Available via World Wide Web.  |n Access may be limited to ebrary affiliated libraries. 
650 0 |a Advertising. 
650 0 |a Marketing research. 
650 0 |a Qualitative research. 
655 7 |a Electronic books.  |2 local 
710 2 |a ebrary, Inc. 
856 4 0 |u http://site.ebrary.com/lib/daystar/Doc?id=10256817  |z An electronic book accessible through the World Wide Web; click to view 
908 |a 170314 
942 0 0 |c EB 
999 |c 93210  |d 93210