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Corporate cultures and global brands

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Korporativna značnica: ebrary, Inc
Drugi avtorji: Rothacher, Albrecht
Format: Elektronski eKnjiga
Jezik:angleščina
Izdano: Hackensack, New Jersey : World Scientific Pub., c2004.
Teme:
Brand name products > Management > Congresses.
Branding (Marketing) > Congresses.
Corporate culture > Congresses.
Corporate image > Congresses.
Competition, International > Congresses.
Organisatiecultuur.
Merken.
Internationale ondernemingen.
Corporate identity.
Comparative business cultures
Global brands
Electronic books.
Online dostop:An electronic book accessible through the World Wide Web; click to view
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Opis knjige/članka:"All participants of the seminar on "Comparative Business Cultures" held at the Economics Department of the National University of Singapore during 2003 shared ... intellectural excitement and discovery of the most diverse corporate and marketing worlds which are captured in the contributions of this volume"--Acknowledgements.
Fizični opis:viii, 269 p.
Bibliografija:Includes bibliographical references.

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