Corporate cultures and global brands
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| Institution som forfatter: | |
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| Andre forfattere: | |
| Format: | Electronisk eBog |
| Sprog: | engelsk |
| Udgivet: |
Hackensack, New Jersey :
World Scientific Pub.,
c2004.
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| Fag: | |
| Online adgang: | An electronic book accessible through the World Wide Web; click to view |
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| Emne beskrivelse: | "All participants of the seminar on "Comparative Business Cultures" held at the Economics Department of the National University of Singapore during 2003 shared ... intellectural excitement and discovery of the most diverse corporate and marketing worlds which are captured in the contributions of this volume"--Acknowledgements. |
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| Fysisk beskrivelse: | viii, 269 p. |
| Bibliografi: | Includes bibliographical references. |