Corporate cultures and global brands

Corporate cultures and global brands

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Bibliographic Details
Corporate Author: ebrary, Inc
Other Authors: Rothacher, Albrecht
Format: Electronic eBook
Language:English
Published: Hackensack, New Jersey : World Scientific Pub., c2004.
Subjects:
Brand name products > Management > Congresses.
Branding (Marketing) > Congresses.
Corporate culture > Congresses.
Corporate image > Congresses.
Competition, International > Congresses.
Organisatiecultuur.
Merken.
Internationale ondernemingen.
Corporate identity.
Comparative business cultures
Global brands
Electronic books.
Online Access:An electronic book accessible through the World Wide Web; click to view
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Description
Item Description:"All participants of the seminar on "Comparative Business Cultures" held at the Economics Department of the National University of Singapore during 2003 shared ... intellectural excitement and discovery of the most diverse corporate and marketing worlds which are captured in the contributions of this volume"--Acknowledgements.
Physical Description:viii, 269 p.
Bibliography:Includes bibliographical references.

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