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Corporate cultures and global brands

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Institution som forfatter: ebrary, Inc
Andre forfattere: Rothacher, Albrecht
Format: Electronisk eBog
Sprog:engelsk
Udgivet: Hackensack, New Jersey : World Scientific Pub., c2004.
Fag:
Brand name products > Management > Congresses.
Branding (Marketing) > Congresses.
Corporate culture > Congresses.
Corporate image > Congresses.
Competition, International > Congresses.
Organisatiecultuur.
Merken.
Internationale ondernemingen.
Corporate identity.
Comparative business cultures
Global brands
Electronic books.
Online adgang:An electronic book accessible through the World Wide Web; click to view
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Emne beskrivelse:"All participants of the seminar on "Comparative Business Cultures" held at the Economics Department of the National University of Singapore during 2003 shared ... intellectural excitement and discovery of the most diverse corporate and marketing worlds which are captured in the contributions of this volume"--Acknowledgements.
Fysisk beskrivelse:viii, 269 p.
Bibliografi:Includes bibliographical references.

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