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Corporate cultures and global brands

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Müşterek Yazar: ebrary, Inc
Diğer Yazarlar: Rothacher, Albrecht
Materyal Türü: Elektronik Ekitap
Dil:İngilizce
Baskı/Yayın Bilgisi: Hackensack, New Jersey : World Scientific Pub., c2004.
Konular:
Brand name products > Management > Congresses.
Branding (Marketing) > Congresses.
Corporate culture > Congresses.
Corporate image > Congresses.
Competition, International > Congresses.
Organisatiecultuur.
Merken.
Internationale ondernemingen.
Corporate identity.
Comparative business cultures
Global brands
Electronic books.
Online Erişim:An electronic book accessible through the World Wide Web; click to view
Etiketler: Etiketle
Etiket eklenmemiş, İlk siz ekleyin!
Diğer Bilgileri:"All participants of the seminar on "Comparative Business Cultures" held at the Economics Department of the National University of Singapore during 2003 shared ... intellectural excitement and discovery of the most diverse corporate and marketing worlds which are captured in the contributions of this volume"--Acknowledgements.
Fiziksel Özellikler:viii, 269 p.
Bibliyografya:Includes bibliographical references.

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