Brand management
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| Corporate Author: | |
|---|---|
| Other Authors: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Bradford :
Emerald,
2008.
|
| Series: | European journal of marketing ;
v. 42, no. 5/6. |
| Subjects: | |
| Online Access: | An electronic book accessible through the World Wide Web; click to view |
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MARC
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| 007 | cr cn||||||||| | ||
| 008 | 081019s2008 enk sb 000 0 eng d | ||
| 020 | |z 9781846638428 | ||
| 020 | |z 9781846638435 | ||
| 035 | |a (CaPaEBR)ebr10246195 | ||
| 035 | |a (OCoLC)560624177 | ||
| 040 | |a CaPaEBR |c CaPaEBR | ||
| 050 | 1 | 4 | |a HF5415.1255 |b .B736 2008eb |
| 245 | 0 | 0 | |a Brand management |h [electronic resource] / |c guest editors: Leslie de Chematony ... [et. al.]. |
| 260 | |a Bradford : |b Emerald, |c 2008. | ||
| 300 | |a p. 531-712. | ||
| 490 | 1 | |a European journal of marketing ; |v v. 42, no. 5/6 | |
| 504 | |a Includes bibliographical references. | ||
| 533 | |a Electronic reproduction. |b Palo Alto, Calif. : |c ebrary, |d 2009. |n Available via World Wide Web. |n Access may be limited to ebrary affiliated libraries. | ||
| 650 | 0 | |a Branding (Marketing) |x Management. | |
| 650 | 0 | |a Marketing. | |
| 655 | 7 | |a Electronic books. |2 local | |
| 700 | 1 | |a De Chernatony, L. |q (Leslie) | |
| 710 | 2 | |a ebrary, Inc. | |
| 830 | 0 | |a European journal of marketing ; |v v. 42, no. 5/6. | |
| 856 | 4 | 0 | |u http://site.ebrary.com/lib/daystar/Doc?id=10246195 |z An electronic book accessible through the World Wide Web; click to view |
| 908 | |a 170314 | ||
| 942 | 0 | 0 | |c EB |
| 999 | |c 91415 |d 91415 | ||