The power of corporate communication : crafting the voice and image of your business /

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Bibliographic Details
Main Author: Argenti, Paul
Other Authors: Forman, Janis
Format: Book
Language:English
Published: New Delhi : Tata McGraw-Hill, c2002.
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245 1 4 |a The power of corporate communication :  |b crafting the voice and image of your business /  |c Paul Argenti. 
260 |a New Delhi :  |b Tata McGraw-Hill,  |c c2002. 
300 |a vii, 294 p. :  |b ill. 
504 |a Includes bibliographical references and index. 
650 0 |a Communication in management. 
650 0 |a Communication in organizations. 
650 0 |a Corporations  |x Public relations. 
700 1 0 |a Forman, Janis. 
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