The fast path to corporate growth leveraging knowledge and technologies to new market applications /
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| Main Author: | |
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| Corporate Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Oxford ; New York :
Oxford University Press,
2007.
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| Subjects: | |
| Online Access: | An electronic book accessible through the World Wide Web; click to view |
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Table of Contents:
- IBM rises from the ashes
- A framework for action
- Segmenting markets for growth
- Understanding user needs
- Creating design concepts, prototyping, and validating design choices
- How Honda innovates
- Product line and platform development
- Honda's Element comes to life
- Business model innovation
- New brand and product line development at Mars
- Making the business case
- Executive decision making
- Leading teams to growth.