The fast path to corporate growth leveraging knowledge and technologies to new market applications /

Furkejuvvon:
Bibliográfalaš dieđut
Váldodahkki: Meyer, Marc H.
Searvvušdahkki: ebrary, Inc
Materiálatiipa: Elektrovnnalaš E-girji
Giella:eaŋgalasgiella
Almmustuhtton: Oxford ; New York : Oxford University Press, 2007.
Fáttát:
Liŋkkat:An electronic book accessible through the World Wide Web; click to view
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Sisdoallologahallan:
  • IBM rises from the ashes
  • A framework for action
  • Segmenting markets for growth
  • Understanding user needs
  • Creating design concepts, prototyping, and validating design choices
  • How Honda innovates
  • Product line and platform development
  • Honda's Element comes to life
  • Business model innovation
  • New brand and product line development at Mars
  • Making the business case
  • Executive decision making
  • Leading teams to growth.