Truth new rules for marketing in a skeptical world /
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| Main Author: | |
|---|---|
| Corporate Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
New York :
AMACOM,
c2007.
|
| Subjects: | |
| Online Access: | An electronic book accessible through the World Wide Web; click to view |
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| 020 | |z 9780814473764 | ||
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| 040 | |a CaPaEBR |c CaPaEBR | ||
| 050 | 1 | 4 | |a HF5415 |b .U67 2007eb |
| 082 | 0 | 4 | |a 658.8/02 |2 22 |
| 100 | 1 | |a Upshaw, Lynn B., |d 1947- | |
| 245 | 1 | 0 | |a Truth |h [electronic resource] : |b new rules for marketing in a skeptical world / |c Lynn Upshaw. |
| 260 | |a New York : |b AMACOM, |c c2007. | ||
| 300 | |a vii, 279 p. : |b ill. | ||
| 504 | |a Includes bibliographical references (p. 271-272) and index. | ||
| 505 | 0 | |a Convincing the unconvinced : practical integrity and a better way to market -- Practical integrity works : five companies with something to teach us all -- Be the one they can count on : build equitable partnerships, fused with integrity -- My product, my self : that's not a product you're marketing, that's your word -- Win the credibility race (and it is a race) : grab the leadership share of what customers believe in -- Promote honestly, not just legally : no weasels allowed -- Be there when they want you there : in their mind, not in their face -- Putting trust back into value : it's worth more if they trust you more -- Integrity team building : convince your people and they will convince the world -- Benchmark against a new ROMI : achieving return on market integrity -- Preparing for a better way to market : integrity planning and training -- A final thought. | |
| 533 | |a Electronic reproduction. |b Palo Alto, Calif. : |c ebrary, |d 2013. |n Available via World Wide Web. |n Access may be limited to ebrary affiliated libraries. | ||
| 650 | 0 | |a Marketing. | |
| 650 | 0 | |a Marketing |x Decision making. | |
| 650 | 0 | |a Integrity. | |
| 655 | 7 | |a Electronic books. |2 local | |
| 710 | 2 | |a ebrary, Inc. | |
| 856 | 4 | 0 | |u http://site.ebrary.com/lib/daystar/Doc?id=10196205 |z An electronic book accessible through the World Wide Web; click to view |
| 908 | |a 170314 | ||
| 942 | 0 | 0 | |c EB |
| 999 | |c 84591 |d 84591 | ||