Whoever tells the best story wins how to use your own stories to communicate with power and impact /
Saved in:
| 主要作者: | |
|---|---|
| 企業作者: | |
| 格式: | 電子 電子書 |
| 語言: | 英语 |
| 出版: |
New York :
Amacom,
c2007.
|
| 主題: | |
| 在線閱讀: | An electronic book accessible through the World Wide Web; click to view |
| 標簽: |
沒有標簽, 成為第一個標記此記錄!
|
書本目錄:
- PART ONE. THINKING IN STORY.
- Story thinking: what does that even mean?
- What is story?
- Training your brain
- Telling stories that win
- PART TWO. FINDING STORIES TO TELL.
- Who-I-am stories
- Why-I-am-here stories
- Teaching stories
- Vision stories
- Value-in-action stories
- I-know-what-you-are-thinking stories
- PART THREE. PERFECTING THE CRAFT.
- Experience is sensory
- The gift of brevity
- Brand, organizational, and political stories
- Point of view
- Story listening
- Call to action.