How "American" is globalization?

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Detalhes bibliográficos
Autor principal: Marling, William, 1951-
Autor Corporativo: ebrary, Inc
Formato: Recurso Eletrônico livro eletrônico
Idioma:inglês
Publicado em: Baltimore : Johns Hopkins University Press, 2006.
Assuntos:
Acesso em linha:An electronic book accessible through the World Wide Web; click to view
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Sumário:
  • "Less than we think"
  • What are we talking about when we talk about globalization?
  • Is English conquering the world?
  • The ubiquitous American film
  • American television and the rise of local programming
  • The McDonalds' brouhaha
  • What about the Internet?
  • Do American companies dominate the world economy?
  • Seeing ourselves everywhere
  • The resistance of the local
  • Language
  • Communicative distance
  • Food
  • Gender
  • Education
  • Work
  • Land use
  • Tribalism
  • Corruption
  • Smuggling and counterfeiting
  • Taxes
  • The resistance of the local
  • "More than we know"
  • ATMs
  • The money market
  • Flexible manufacturing
  • Franchising
  • Airfreight
  • Containerized freight
  • Bar codes
  • Computing
  • Logistics.