How "American" is globalization?
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| Main Author: | |
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| Corporate Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Baltimore :
Johns Hopkins University Press,
2006.
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| Subjects: | |
| Online Access: | An electronic book accessible through the World Wide Web; click to view |
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Table of Contents:
- "Less than we think"
- What are we talking about when we talk about globalization?
- Is English conquering the world?
- The ubiquitous American film
- American television and the rise of local programming
- The McDonalds' brouhaha
- What about the Internet?
- Do American companies dominate the world economy?
- Seeing ourselves everywhere
- The resistance of the local
- Language
- Communicative distance
- Food
- Gender
- Education
- Work
- Land use
- Tribalism
- Corruption
- Smuggling and counterfeiting
- Taxes
- The resistance of the local
- "More than we know"
- ATMs
- The money market
- Flexible manufacturing
- Franchising
- Airfreight
- Containerized freight
- Bar codes
- Computing
- Logistics.