Profitable marketing communications a guide to marketing return on investment /
Gardado en:
| Autor Principal: | |
|---|---|
| Autor Corporativo: | |
| Outros autores: | |
| Formato: | Electrónico eBook |
| Idioma: | inglés |
| Publicado: |
London ; Philadelphia :
Kogan Page Ltd,
2007.
|
| Subjects: | |
| Acceso en liña: | An electronic book accessible through the World Wide Web; click to view |
| Tags: |
Engadir etiqueta
Sen Etiquetas, Sexa o primeiro en etiquetar este rexistro!
|
Table of Contents:
- A need for a new marketing model
- A change in philosophy
- Our marketing ROI stars
- Invest, don't spend
- Concentrate on outcomes, not outputs
- Forget consumers, target customers
- Manage your communication investment portfolio
- Differentiate any way you can
- Engagement and experience are the new 30-second ads
- Apply a 'focus investing' approach
- Establish a measurement culture
- Leverage your employee capital
- Is your organization marketing ROI-fit?