Profitable marketing communications a guide to marketing return on investment /
Gorde:
| Egile nagusia: | |
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| Erakunde egilea: | |
| Beste egile batzuk: | |
| Formatua: | Baliabide elektronikoa eBook |
| Hizkuntza: | ingelesa |
| Argitaratua: |
London ; Philadelphia :
Kogan Page Ltd,
2007.
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| Gaiak: | |
| Sarrera elektronikoa: | An electronic book accessible through the World Wide Web; click to view |
| Etiketak: |
Etiketa erantsi
Etiketarik gabe, Izan zaitez lehena erregistro honi etiketa jartzen!
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Aurkibidea:
- A need for a new marketing model
- A change in philosophy
- Our marketing ROI stars
- Invest, don't spend
- Concentrate on outcomes, not outputs
- Forget consumers, target customers
- Manage your communication investment portfolio
- Differentiate any way you can
- Engagement and experience are the new 30-second ads
- Apply a 'focus investing' approach
- Establish a measurement culture
- Leverage your employee capital
- Is your organization marketing ROI-fit?